01
GRAPHIC DESIGNCatalog design: how to organize products and make purchasing decisions easier
A good catalog combines hierarchy, photography and information to turn browsing into opportunity.
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Content for those who want to communicate and grow better.
Practical ideas about brands, design, communication and technology for business.
UPCOMING CONTENT
An editorial foundation designed for search and relevance.
The titles below form an initial strategic editorial plan. Article pages can be published gradually.
02
WEBWebsite development for companies: 8 points that make a difference
Speed, clarity, content and a simple journey are the foundation of a website that works for the company.
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PACKAGINGPackaging design: strategy before aesthetics
Understand how positioning, competition and point of sale guide a packaging project.
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PHOTOGRAPHYFood photography: why art direction enhances the product
Light, composition and production tell a story and increase perceived quality.
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STRATEGYHow to choose an advertising agency in the São Paulo countryside
What to evaluate in experience, service, integration and execution capacity.
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BRANDSVisual identity is more than a logo: what makes a consistent brand
Colors, typography, tone of voice and applications build recognition across every touchpoint.
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